WEB DESIGN TRENDS is what I call ” Anything that develops intelligent building solutions ” OR ” Early adopter, anything that gains popularity “. Stories have defined our world. They have continued to grow, with their purpose remaining the same: to entertain, to share common experiences, to educate and to pass on ethnicity. Web workers wondered where web design trends will head in the year 2018. The success of the flat design was unstoppable. Technological advancement has revolutionized the way we interact, socialize and do business. Let’s peep into tidal changes in the tech world in the year 2018. Preferences upgrades gradually, so will their demand for better quality stuff. There were a lot many expectations from the customers which are expected to continue in the year 2019 too.

1. The Rise Of CSS3 Animations

Animations have hit the web market. They are being used in the websites to enhance a site’s experience and make it more interactive. Animations include background videos, motion graphics, scrolling effects, micro-interactions. CSS animation is a powerful feature which has gained serious attraction by the users. SVG animations have set the new standards into the field of web animation. There is no quality loss in SVG graphic even if we render or resize.

2. Parallax

Take the visitors on a journey about your product and they will love it. Parallax helps you to grab attention and create a certain sphere around your products. It helps you to promote a greater chance of connecting because the innovative website trends improves the site’s desirability. Such parallax websites provide a dynamic experience which encourages the user to stay longer on the page.

3. Typography

Typography – A beautiful art of arranging the text and making it more appealing when displayed. Playing with fonts would be risked if you fail to choose

  1. The perfect fonts
  2. Size of the fonts
  3. Vertical space between each line you type, proper spacing between each character
  4. The width of the text block if you want optimum reading experience.
  5. Deciding the hierarchy of the fonts i.e.,
    • Headings will always remain large
    • Sub-heading, usually smaller
    • Text in the body, smaller than sub-heading.

You can also define the hierarchy with colors, spacing, and font-weight.

4. Material

There is a certain minor thing which you change and the users will love. It’s basically called “visual language”. It is a design framework developed by Google which provides amazing benefits to the user.

Material Design uses flat and light objects. It takes care of the user experience and helps you to interact with them. It has significant interactions which will delight the users. The best example for Material Design is “Whatsapp Web” here you can see the Interactions, Animations, Better UI/UX, Shadows, Buttons, User Engagements etc.

5. Video Headers

There is no surprise when I say that video headers are becoming popular. The best thing is to keep a dark video with light text. It creates a great impact with good readability. Above that YouTube makes it simple if the user wants to add the embed code for the video. There are websites which either play the video automatically, while others allow hitting the play button. It has numerous benefits. The only drawback is that it will cause loading problems, which might distract the visitor from the message.

6. Icon Library

Icons have taken a huge place in the website market. Developers take more advantage in making their design more eye catchy. The best part in using the Icon Library is that we can apply CSS effects to them. Icons have vector graphic, so the image is scalable without losing the quality. The size of the image is small so it helps to load into the website faster and above that, it supports all the browsers.

7. Card Layouts

Websites now being responsive, the web pages are broken into smaller parts called Card Layout. Each card/the constituent part of the page will have information viz. title, an image, certain icons etc. There might contain a short note/product information. N number of websites have digested the card-based layout. Not just websites, eCommerce has also adopted the idea of card layouts. You will see a lot of BigCommerce themes with such layouts and it also helps a lot with CTR.

This helps you in communicating the stories faster. No matter what is the screen size of the mobile, the layout will work perfectly.

8. Hero Images

Using big images has been the latest trend on the website nowadays. It creates a great visual impact on the store visitor. Parallax scrolling works best when you use the Hero Images because the design gets divided into screens which creates uniqueness in your website. Any artist, photographer or designer would love to display his talent in such website. The only thing to be considered while using the Hero Images is, you need to have AMAZING IMAGES that’s it. And yes, don’t miss to keep your website “SIMPLE”

9. Responsive Design

Any website design having flexibility among all the screen resolutions and the devices are the most important approach among all the website trends. The optimal viewing experience makes it easy for the viewers in reading the content at their ease, resizing, scrolling etc from desktop to mobile is not an issue now. It creates a great user experience and is cost-effective which is also recommended by Google. It is very easy to manage as the website has one URL and HTML, regardless of the device. As it makes it easier for users to share and interact with the link provided.

10. The Hamburger Menu

Hamburger Menu is simply three parallel horizontal lines which are used as a button on the website. Different themes and project take different types of Hamburger Menu in order to complement the design. It is usually displayed on the top left or right. There are many users who do not have the idea about the hamburger menu. But there is one simple solution if we pair the icon with the word “MENU” it will help to increase the interactions.